1.
This is an easier way to get started with premiumization.
Pick a few existing products and change:
1. the shape and size
2. the flavour
3. the presentation
Once you’ve decided what
you want to upgrade, these
4 steps will help you achieve your premiumization goals.
1. Use natural premium ingredients.
Customers value natural and fresh ingredients that are made with the least amount of pesticides or chemicals. Butter is a product made with pure creamy milk with no additives or preservatives. Margarine is made with vegetable oil that is hydrogenated with additives and preservatives to simulate the buttery taste and look.
4. Train your staff to tell the story themselves
Using booklets, manuals and tip sheets, your staff can quickly learn the importance of the ingredients and why it adds value to the premiumized products.
3. Tell the story of your premium ingredients using POSM
Using eye-catching displays, customers can quickly learn the value of the premiumized products.
5. Increase the price of your products
The price increase will add to the top line of you bakery and increase your profit margin easily.
