There are many nudges
Follow the Herd Effect
Place Top Seller signs next to the key item
Why it works
Top seller sticker assures consumers that their selection is a good choice. (Herd mentality)
Why it works
Consumers choose the offer that appear to have the best value
Always Pick the Best Offer
Use Offer Anchoring to make your
offer appear like a better deal
Why it works
The prices of the ordinary items next to the anchoring item appear more reasonable, thus consumers are more likely to buy them
Always Pick the Best Offer
Use Offer Anchoring to make your offer appear like a better deal
In a recent test with a customer in Singapore,
Top Seller nudge has increased sales of a new top seller by
8x