There are many nudges for bakery

Follow the Herd Effect

Place Top Seller signs next to the key item

Why it works

“Follow the herd” effect will drive consumer’s decision to pick the top seller subconsciously

Why it works

Consumers choose the offer that appear to have the best value

Always Pick the Best Offer

Use Offer Anchoring to make your

offer appear like a better deal

Why it works

The prices of the ordinary items next to the anchoring item appear more reasonable, thus consumers are more likely to buy them

Always Pick the Best Offer

Use Offer Anchoring to make your offer appear like a better deal

In a recent test with a customer in Singapore, Top Seller nudge has increased sales of a top SKU by

18%